Marketing Automation Specialist

Telesure Investment Holdings

Gauteng, South Africa


Apr 28

This job is no longer accepting applications.

Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of
South Africa’s leading financial service providers. Our portfolio includes shortterm
insurers, a long-term insurer, health insurance as well as an insurance and
personal finance comparison platform. Our origins date back to 1 June 1985,
and we have since grown into a group of subsidiaries that includes some of
South Africa’s most loved and recognisable brands. We exist to continuously
find better ways to give people peace of mind, whether it is to protect what they
own, their loved ones or their greater ambitions and life plans. We bring
customer-focused innovation and service excellence to the financial services
industry. We’re an undivided team who believe in leading through technology
and pushing past their limits. TIH is owned by BHL (SA) Holdings Limited. BHL
has a vast global footprint. Ensure the effective planning and execution of the Enterprise’s Customer
Marketing Strategy and against set objectives, targets and budgets, with a clear
focus on maximising customer value through engagement. This includes all
Customer Relationship Marketing journey communication, marketing tactical
campaigns, upsell and cross sell campaigns, across the STI brands and 1Life
brands on all channels with the purpose to create customer loyalty and
advocacy, increase retentions, increase share of wallet and longer survival rate
for higher customer Life Time Value (LTV).

Digital Marketing Plan Execution
Provide analysis to monitor performance of digital marketing campaigns.
Manage and execution of multiple customer engagement journeys and
marketing campaigns across all channels on the Marketing Automation Platform.

Marketing Execution
Deliver specified outcomes and provide others with expert advice while working
within established marketing programs.

Marketing Planning
Contribute to the development of tactical marketing campaigns.

Project and Program Stakeholder Engagement
Plan and deliver stakeholder engagement activities to develop effective project
working relationships and to ensure that stakeholder needs and concerns are
identified and met.
Work with multiple stakeholders for the strategic planning, development and
timely execution of integrated, top to bottom of the funnel marketing campaigns
to build brand awareness, drive acquisition, retention and customer lifetime
Partner closely with internal teams, including: Customer Relationship Marketing,
Direct Marketing, Digital Marketing, Data Science and Analytics and Business
Intelligence for campaign continuity.

Digital Channels and Technology Management
Support digital channel management by analyzing best practices through
competitive benchmarking, customer insights, A/B testing, feedback from crossfunctional
partners, and site feature/functionality enhancement.
Conduct marketing automation system administration.
Run A/B tests on campaigns and landing pages to optimise performance.

Operational Compliance
Review non-compliance issues and find solutions to ad hoc problems within an
assigned unit or discipline. Involves working under guidance and within existing
compliance systems.
Ensure consistency across campaigns in strategy, creative assets and design,
Ensure compliance while executing email marketing campaigns and data.

Project and Program Reporting and Reviews
Draft elements of project review reports and presentations to support delivery of
the review process.
Track campaign and program results and report metrics, and tweak workflows

Improvement / Innovation
Identify shortcomings in existing processes, systems and procedures, and use
established change management programs to address them.
Set up journeys and workflows on the marketing automation platform such as
lead nurturing, welcome and onboarding sequences, re-engagement, upsell and
cross sell, boost customer engagement and the overall customer experience
through tactical campaigns and improve retention through retention workflows.

Personal Capability Building
Develop own capabilities by participating in assessment and development
planning activities as well as formal and informal training and coaching; gain or
maintain external professional accreditation where relevant to improve
performance and fulfill personal potential. Maintain an understanding of relevant
technology, external regulation, and industry best practices through ongoing
education, attending conferences, and reading specialist media.

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