Campaign Specialist

Telesure Investment Holdings

Gauteng, South Africa

Permanent

Apr 29

This job is no longer accepting applications.

Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of
South Africa’s leading financial long and short term insurance providers. Our
portfolio includes South Africa’s most loved and recognisable brands such as 1st
for Women, Auto & General, Budget, Dial Direct, Virseker and 1Life. Employee
Benefits Administration via our Hippo Advisory Services, which includes health
insurance, provident fund and group life administration. Hippo is South Africa's
first comparison website and compares insurance, other personal finance
products, travel, health, money, travel, cars from a range of South African
brands. We’re pioneers with a hunger for the best, bringing customer-focused
innovation and service excellence to the financial services industry. We’re an
undivided team of diverse thinkers and doers who believe in leading through
technology and pushing beyond limits. Plan and execute campaigns within the defined timelines. Manage campaigns,
data and metrics to help improve overall efficiencies and manage the optimal
use of contacts data for all TIH campaigns (sales, collection, retention, service,
admin). Track, influence, provide solutions and escalate any factors that might
affect performance.

Campaign Planning
Contribute to the development of the campaign strategy to optimize the
campaigns performance to reach business goals.
Define the campaign brief outcomes to meet the required set targets with the
business.
Plan and design the campaign; the timelines and resource capability and skill
set required, liaising with multi-channel contact centre management; workforce
management.
Provide input into the design of new campaigns, engaging with marketing.
Support business in driving new initiatives or special projects

Project/Campaign Management
Implement and optimize campaign strategies and cohesive customer
engagement according to the plan to drive the achievement of the Business Unit
targets.
Manage, track and govern campaign settings on dialler guided by models to
support strategy.

Stakeholder Engagement
Liaise with Data Science team and/or data sources to access reliable data to
meet the campaign outcomes.
Liaise and support and provide input regarding campaigns for many
stakeholders in TIH business, for example; Heads, Marketing, Business
Intelligence, IT and compliance team.
Communicate issue resolution processes and escalation channels to ensure
smooth and functional engagement.

Insights and Reporting
Maintain, analyse, re-engineer and evaluate new and existing campaigns; as
well as share/present to the Business Unit the progress, performance,
opportunities, threats and insights pertaining to campaign metrics, volume and
quality of data, resources and skill sets, results, commercials (cost per contact,
p-factor), gaming of contacts or leads.
Provide input and review scripting of campaigns and how the campaign
performs.

Continuous Improvement
Identify and implement optimization plans around targeting with the goal of
increasing campaign profitability.
Implement initiatives to improve campaign performance based on lead
optimization and segmentation.

Operational Compliance
Ensure data processes are adhered to – lead scrubbing, data optimization and
segmentation strategies, implementation of all models, data alignment to
campaign brief including applicable regulatory and legislative requirements.
Highlight any identified contact centre abuse of leads.

Personal Capability Building
Develop own capabilities by participating in assessment and development
planning activities as well as formal and informal training and coaching. Maintain
an understanding of relevant technology, and industry best practices through
ongoing education, and reading specialist media.

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