Direct Marketing Campaign Manager
Plan, direct, or coordinate marketing strategies, policies and programs, such asdetermining the demand for products and services offered by a firm and itscompetitors, and identify potential customers. Ensure effective campaignplanning and execution, against set targets and budgets, with a clear focus onacquisition and cross selling Marketing Campaign DevelopmentCoordinate activities of subcontractors and suppliers and act as their primarypoint of contact while working within an established contract to deliversuccessful advertising/promotion/other marketing campaigns. Define, implementand maintain a suitable campaign methodology to ensure efficient campaignexecution in line with marketing plans.Marketing ExecutionDeliver specified outcomes and provide others with expert advice while workingwithin established marketing programs.Implement multiple test and control campaigns across the various directmarketing channels with the ability to track and report on learnings.Project, Program and Portfolio ManagementPlan and compile marketing plans in line with targets and budgets for directmarketing stakeholders.Advise and liaise with key stakeholders (sales managers, account managersetc.) on campaign information, strategy, trend analysis and best practice.Accountability for campaign strategies in order to drive long and short termbusiness objectives.Budgeting & CostingTrack budgets and report variances to marketing department. Provide input onbudgets for each brand and product line. Ensure maximum return on investmentfrom the campaigns for all direct marketing stakeholders.Personal Capability BuildingDevelop own capabilities by participating in assessment and developmentplanning activities as well as formal and informal training and coaching. Developand maintain an understanding of relevant technology, external regulation, andindustry best practices through ongoing education, attending conferences, andreading specialist media.Conduct training intervention attendance.Ensure the application of training, initiatives and process changes.Taking career development and performance management seriously and look forways to improve competence/results.Set own goals and work towards them. Continuous and constant improvement.Customer ServiceProvide a quality service to customers while identifying opportunities to securenew business. Responsibilities include processing cases, dealing with complexqueries and investigating and resolving customer problems. Ensure thatbusiness objectives and personal delivery aligns to and meet customer servicestandards.Improvement / InnovationImplement improvements and provide feedback on them. Use changemanagement systems and protocols to provide routine supportive services.Proactive analysis of business conducted monthly - considering feedbackreceived, trends analyzed and action plan put in place to test, improve, innovatesystems, processes and communication. Find new ways of generatingefficiencies and effectiveness across business / department.Leadership and DirectionExplain the local action plan to support team members in their understanding ofwhat needs to be done and how this relates to the broader business planand the organization's strategy, mission and vision; motivate people to achievelocal business goals.ComplianceReview non-compliance issues and find solutions to ad hoc problems within anassigned unit or discipline. Involves working under guidance and within existingcompliance systems.
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