Online Campaign Manager - Evoke Marketing Manager (Durban)
Educor is the largest private education supplier in Southern Africa., managing 10 educational brands across its more than 60 campuses and sites in South Africa and internationally. As a Group we possess a rich heritage with brands that have been in existence for many years. Since our inception in 2008, Educor has evolved into an education giant offering face-to-face, distance and online learning. Our face to face brands include Damelin, CityVarsity, ICESA and Central Technical College. Distance brands include INTEC College, Damelin Correspondence College (DCC) and our higher-education distance brand, Lyceum. MAIN PURPOSE OF THE JOB:Oversee and supervise the implementation of all online/lead generation campaigns. (Key functions include: Liaising with digital suppliers, secure bookings, campaign set-up, monitoring and reporting, digital supplier relationship management, post campaign analysis/feedback) Work in conjunction with the leads analyst to ensure that digital campaigns are executed successfully. Ensure that all communication touch points in terms of leads distribution are covered effectively. Communicate consistently with sales, customer care and the web development arm of the business to ensure consistency and quality of leads delivered. Keep up to date with industry-related trends and best practice in terms of lead generation for the business.Report and make recommendations for new strategic implementation that will inform digital campaigns and the rest of the business. KEY PERFORMANCE AREAS: Supplier Relationship Management Digital Strategy and Reporting Leads Management and Distribution Digital Campaign Management Insights and Innovation
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