Marketing Business Partner

The incumbent will be responsible for implementing and executing strategic marketing plans to attract potential customers and retain existing ones at the country level. Critical Deliverables /Core Accountabilities and Responsibilities-Ensures implementation of solutions for Channels in the local market, e.g. Agency Banking, Cards, USSD, Internet Banking, Mobile Banking Portfolio- Develops the marketing strategy in line with country objectives.- Co-ordinates marketing campaigns and sales activities.- Oversees the countrys marketing budget.- Creates all marketing material in line with marketing plans for promotional campaigns- Manages Letshegos brand management and corporate identity at country level.- Monitors marketing communication effectiveness- Drives the implementation of new product launch.- Identifies potential strategic partner relationships with relevant stakeholders. Key Performance Indicators- Market Letshegos brand as the preferred financial services - Brand identity, messaging and marketing - Strong relationships with the media and stakeholders- Positive image of Letshego in the local market with customers, competitors and potential partners.