Marketing Business Partner

Letshego Financial Services Lesotho

Maseru, Lesotho


Aug 25

The incumbent will be responsible for implementing and executing strategic marketing plans to attract potential customers and retain existing ones at the country level. Critical Deliverables /Core Accountabilities and Responsibilities-Ensures implementation of solutions for Channels in the local market, e.g. Agency Banking, Cards, USSD, Internet Banking, Mobile Banking Portfolio- Develops the marketing strategy in line with country objectives.- Co-ordinates marketing campaigns and sales activities.- Oversees the countrys marketing budget.- Creates all marketing material in line with marketing plans for promotional campaigns- Manages Letshegos brand management and corporate identity at country level.- Monitors marketing communication effectiveness- Drives the implementation of new product launch.- Identifies potential strategic partner relationships with relevant stakeholders. Key Performance Indicators- Market Letshegos brand as the preferred financial services - Brand identity, messaging and marketing - Strong relationships with the media and stakeholders- Positive image of Letshego in the local market with customers, competitors and potential partners.

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