Sales Representative ( JHB East)

The Beverage Company

Gauteng, South Africa


Jul 12

Job PurposeTo implement a market driven differentiated service that builds sustainable competitiveness within clearly identified channels, thereby delivering sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation. Key Accountabilities and OutputsCustomer DevelopmentManage and build customer relationships with Outlet ownersDrive weekly customer calls per outlet to build effective partnerships and resolve customer issuesEnsure all current, correct customer master data captured onto Rapid Trade and is maintainedAchieve customer sales volume targetsEnsure each outlet buys directly from the Company consistently on a weekly basisExecution GuidelinesEnsure the delivery of product availability, merchandising, promotions, pricing and space in each and every outlet Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planningManage stock rotation to ensure 100% availabilityDrive the effective execution of selective merchandising implementation in the consumption and purchase zones Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the yearAsset ManagementManage the Company refrigeration assets by driving governance and compliance Manage all the Company assets in the outlets including permanent merchandising and signageEnsure the Company products are stocked in fridges as per guidelinesConduct asset verification surveys (Fridges, etc.)Assist customers with managing stock replenishment to minimise stock outsManage stock rotation and qualityBehavioural CompetenciesCustomer RelationsAsks questions to identify customer needs or expectationsFollows through and meets personal commitments to others on timeTakes responsibilities seriously and consistently meets the clients expectations for quality, service, and professionalism.Continuously monitors delivery to make sure the customer is receiving good serviceShows a strong commitment to exceeding customer expectationsAble to own responsibility for mistakes, apologise and make suitable changes to services NegotiationAble to recognise a situation in which negations are requiredAble to listen to the oppositions argument attentively with the aim of reaching an effective outcomeAble to tactfully present facts on a need to know basis so as to ensure a successful outcome.Able to refer to facts presented by the opposition to strengthen argument.Possesses the interpersonal skills necessary to negotiate an effective outcomePlanning and OrganisingManages time effectively, ensuring effective completion of tasks under stressful deadlines.Able to prioritise activities and resources, ensuring that results are achieved effectively.Able to evaluate progress and make appropriate adjustments to initial plans, ensuring a successful outcome. Knowledge of BusinessFollows systematic, multi-source learning regiment designed to educate oneself quickly: keeps oneself currentDescribes the important impacts that one has on the success of ones functional area and on company results; demonstrates a knowledge of the customers businessUses business understanding to make sound decisions and influence the decisions of othersContinuous ImprovementIncreases performance expectations when success has been achievedSeeks out sources of information, including trade associations, best practice companies, customers, peers, subordinates, etc.Finds ways to fast-adapt improvement ideas to work processesProactively seeks out resources, alliances, etc., needed to quickly introduce improvements

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